Teaching research methods, and encountering that students across different institutions, disciplines and levels of study had the same issues with the topic, led to the creation of a YouTube video on ‘Writing a Methodology Chapter’. The video subsequently has more than 85,000 views (to date) and is the highest ranking video under this topic. This case study explores how, a video created without prior experience or any available budget, could obtain such a high impact. YouTube analytics, in triangulation with additional data such as comments, and online resources that share the video, can offer insights into viewer behaviour, and the learning ecology this content element was embedded into. Issues with YouTube analytics are highlighted as well as suggestions for future analysis and developments.